Squat Practice Marketing for Dental Associates
Opening your first practice
from scratch? We've done this before.
A squat dental practice — built from nothing, in a new location, with no inherited patient list — is one of the most exciting and challenging things a dentist can do. We've been helping associates do it successfully for 20+ years. Here's how.
No commitment · 30 minutes · Free
Our origin — a squat practice just like yours
Our first ever client was
an associate opening their first squat practice.
Over 20 years ago, a dentist came to us with a plan: leave their associate position, open their own practice from scratch, and build it into something they were proud of. We helped them with their marketing from day one — building their brand, generating their first patients, and growing their Invisalign cases from zero. Today they're the East Midlands' largest Invisalign provider and still a Dentree client. That associate dentist with a dream is still with us 20+ years later. Squat practices are where we started. It's still what we do best.
The squat practice challenge
No patients. No reviews.
No brand recognition. No problem.
Every squat practice starts from zero. That's not a weakness — it's an opportunity to build exactly the practice you want, with exactly the patients you want. We've done it before and we know how.
Every patient has to be attracted from scratch — no inherited goodwill, no recall list to rely on.
→ We start generating enquiries from day one with Google Ads
New practices have no social proof — which makes patients cautious about booking.
→ We build a systematic review generation process from your first patients
Nobody in your area knows you exist yet — you're competing against established practices with years of local presence.
→ We build local awareness fast through social media and local SEO
A new practice needs patients quickly — you can't afford to wait 6 months for SEO to kick in.
→ We prioritise fast-result channels first, then build long-term foundations
What we deliver for squat practices
Everything a new practice needs.
In the right order.
A dental website that turns visitors into patients. Not a brochure site — a conversion machine, built around patient psychology and your specific treatments.
The fastest way to generate patients. We launch campaigns on opening day so your diary starts filling immediately — not weeks later.
Set up, optimised, and verified before you open — with the review generation system that builds local trust from your very first patient.
Building local brand awareness and running targeted campaigns to reach patients in your catchment area before they've even started searching.
The technical and content foundations that build organic search visibility over time — so you're not dependent on paid ads forever.
Once core patient flow is established, we build campaigns around your priority treatments — Invisalign, implants, cosmetic — growing case value alongside patient volume.
Your launch timeline
From opening day
to established practice.
Website live, GBP set up and verified, social profiles created, Google Ads campaigns built and ready. You open with everything set up — not playing catch-up.
Google Ads generating enquiries from day one. First patients booked, first reviews collected, social media presence building. The practice is alive.
Campaigns optimised, review profile growing, SEO beginning to generate organic enquiries. Patient volume increases steadily month on month.
Core patient flow established. Now we build campaigns around your priority treatments — Invisalign, implants, cosmetic — growing revenue per patient alongside volume.
The squat practices we've launched that follow this roadmap consistently become the leading practices in their area. It takes time — but we've seen it happen more times than we can count.
Common questions
Squat practice marketing — your questions answered.
A squat practice is built from scratch in a new location with no inherited patient list. A new practice launch might involve an acquisition or conversion — with some existing patients. Squat practices start from absolute zero, which requires a slightly more aggressive early-stage marketing approach to build patient volume quickly.
We typically recommend a minimum of £1,500–£2,500/month combined ad spend for a squat practice launch, alongside our management fee. The first 6 months are the most critical — this is when you build the patient base that sustains the practice long-term.
If building a private practice is your long-term goal, start private from day one. It's much harder to reposition later. We can help you attract the right patient mix from launch — building a practice you're proud of, not just a full diary.
Before. We can help you think about the marketing potential of different locations — catchment area, local competition, search demand — before you commit to premises. The right location, marketed well, makes everything easier. The wrong location, marketed brilliantly, is still an uphill battle.
Yes — we advise on practice naming, branding, and positioning as part of our new practice launch process. Getting this right from the start saves expensive rebranding later and sets the right expectations with patients from day one.
Opening a squat practice?
Talk to the people who started there.
Our very first client was an associate opening their first squat practice. 20+ years later, they're still with us and they're the East Midlands' largest Invisalign provider. Let's do the same for you.
Book your free squat practice consultationNo commitment · 30 minutes · Free
Arrange a Free
Discovery Call
No commitment required · 30 minutes · Results within 2 weeks
Don't just take our word for it
Client Testimonials
Dr Harris Zahid
Principal dentist, Fishergate
"...so the first 6 months have been very positive, looking at the revenue and how many new patients we are getting, everything has doubled year on year and January 2026 was a record month, almost 10 times more than the year before..."
Jas Gill
"...Adam & his work is beyond words. We recently did an Aligner Open Day using his Agency & I was blown away. He got the day full, the nurture sequence was spot on, patients were ready to go ahead even before they walked in to see me..."
Dr Tony Taunk
Owner, Dental Perfection
"...I highly recommend the team at Dentree, all our needs have been catered for and they have been instrumental in building a brand for my practice..."
Dr Eanesh
Owner, Norton Dental Practice
"...They have managed to help grow the business and continue to do so. Their friendly & open approach to business is exceptional and I’m glad we found them!..."
Dr Venay Verma
Co-Owner, Downing Dental
"...Ever since we joined Dentree we have received an amazing and reliable service and have seen solid patient leads come through which subsequently play an essential role in increasing practice profits..."
Kavita Verma
Practice Manager, Sparkle Dental Boutique
"...Our dental marketing is working much better than we have ever had. I feel that Dentree is responsive with Adam constantly tweaking our campaigns following feedback from me in order to generate better quality leads..."