New Patient Marketing for Dental Practices
More new patients.
The right kind. Every month.
Not just any patients — the right patients for your practice. Whether you want more private check-ups, more cosmetic cases, or to convert NHS patients to private, we build campaigns that deliver consistent, qualified new patient flow.
No commitment · 30 minutes · We'll show you exactly where your new patient growth is coming from — and where it isn't
What kind of patients do you want?
We don't just send you patients.
We send you the right ones.
Not all new patients are equal. A practice chasing check-up volume needs a different campaign to one growing its cosmetic pipeline. We build campaigns around the patient type that moves your practice forward.
High-value, recurring revenue. We target patients actively looking for a new NHS-to-private switch or a better private practice in your area.
↑ Best for growing practice revenue base
Teeth whitening, composite bonding, veneers. High-intent patients who've already decided they want treatment — we put your practice in front of them first.
↑ High average case value
Patients currently on NHS who are ready to switch. We target dissatisfied NHS patients looking for a better experience and are willing to pay for it.
↑ Fastest way to grow private revenue
Patients in pain who need to be seen now. High conversion rate, and a strong opportunity to convert emergency patients into long-term private patients.
↑ Immediate revenue + long-term retention
How we attract new patients
Every channel.
One consistent pipeline.
The most successful practices don't rely on one source of new patients. We build a coordinated multi-channel system that generates consistent new patient flow month after month.
Capturing patients actively searching "dentist near me", "private dentist [your city]", and treatment-specific terms. The highest-intent, fastest-converting new patient channel.
Dominating the local map pack so your practice appears first when patients search for a dentist in your area. Organic — no cost per click, compounds over time.
Facebook and Instagram campaigns reaching local patients before they're searching — building awareness, trust, and top-of-mind presence for your practice in your area.
Systematic review generation across Google and NHS Choices. More reviews mean better local rankings and more trust for patients choosing between practices.
Systematic patient referral programmes and reactivation campaigns targeting lapsed patients — your lowest cost-per-acquisition new patient source.
Client result
"Our dental marketing is working much better than it ever has. A real shame we hadn't found them sooner."Kavita — Sparkle Dental Boutique
Client result
"We're now the largest Invisalign provider in our area — in a competitive market. That doesn't happen without the right marketing partner."Edward — Bowhouse Dental
NHS to private conversion
The single biggest revenue
opportunity for most practices.
NHS dentistry is under pressure. Waiting lists are long. Patient satisfaction is falling. And millions of patients across the UK are actively looking for a better alternative — they just need to find your practice first.
We build targeted campaigns that reach dissatisfied NHS patients in your area and position your practice as the obvious private alternative — at the exact moment they're ready to make the switch.
Target lapsed NHS patients actively searching for alternatives
Finance messaging that makes the switch feel affordable
Landing pages built around the NHS-to-private patient mindset
Nurture sequences that convert browsers into booked patients
NHS vs Private patient value
Our process
From first call to
consistent new patient flow.
Step 01
New patient auditWe review where your new patients are currently coming from, what's working, what isn't, and what the local opportunity looks like for your target patient type.
Step 02
Strategy & targetingWe define your ideal new patient profile, the channels that will reach them most effectively, and build a campaign strategy around your growth targets.
Step 03
Launch & optimiseCampaigns go live across your agreed channels. We watch cost-per-lead, booking rate, and patient quality daily — and optimise relentlessly.
Step 04
Report & scaleMonthly reporting shows exactly where your new patients are coming from and what each one cost. What's working gets scaled. What isn't gets fixed.
Common questions
New patient marketing — your questions answered.
It depends on your location, budget, and patient type. Our Google Ads clients typically see 30–50 qualified new patient enquiries per month. We'll give you a realistic forecast based on your specific market at our discovery call.
An enquiry is someone who contacts you. A booked patient shows up. We focus on improving both — generating quality enquiries that are more likely to book, and advising on the follow-up process that converts them.
If growing revenue is the goal, private patients almost always deliver better long-term value. We can help you attract either — or run campaigns specifically designed to convert NHS patients to private over time.
Google Ads campaigns typically generate their first new patient enquiries within 48–72 hours of launch. SEO and GBP improvements take longer — typically 3–6 months — but build compounding long-term value.
Yes — selective patient growth is a different challenge to building from scratch. We can help you attract higher-value patients specifically, rather than just volume, so your team's time is spent on the cases that matter most.
Ready to grow your
new patient numbers?
Book a free 30-minute call. We'll review where your new patients are currently coming from, analyse your local competition, and tell you exactly what it would take to build a consistent new patient pipeline.
Book your free new patient auditNo commitment · 30 minutes · Free
Arrange a Free
Discovery Call
No commitment required · 30 minutes · Results within 2 weeks
Don't just take our word for it
Client Testimonials
Dr Harris Zahid
Principal dentist, Fishergate
"...so the first 6 months have been very positive, looking at the revenue and how many new patients we are getting, everything has doubled year on year and January 2026 was a record month, almost 10 times more than the year before..."
Jas Gill
"...Adam & his work is beyond words. We recently did an Aligner Open Day using his Agency & I was blown away. He got the day full, the nurture sequence was spot on, patients were ready to go ahead even before they walked in to see me..."
Dr Tony Taunk
Owner, Dental Perfection
"...I highly recommend the team at Dentree, all our needs have been catered for and they have been instrumental in building a brand for my practice..."
Dr Eanesh
Owner, Norton Dental Practice
"...They have managed to help grow the business and continue to do so. Their friendly & open approach to business is exceptional and I’m glad we found them!..."
Dr Venay Verma
Co-Owner, Downing Dental
"...Ever since we joined Dentree we have received an amazing and reliable service and have seen solid patient leads come through which subsequently play an essential role in increasing practice profits..."
Kavita Verma
Practice Manager, Sparkle Dental Boutique
"...Our dental marketing is working much better than we have ever had. I feel that Dentree is responsive with Adam constantly tweaking our campaigns following feedback from me in order to generate better quality leads..."